In June 2017, Lora Tchekoratova became the Artistic Director of the renowned non-profit organization Salon de Virtuosi, founded by the late concert pianist Charlotte White in 1989 in New York.

The Salon’s mission is to seek out the most gifted young artists and support and promote their careers by presenting them in unique venues throughout New York City in the tradition of the 19th Century Salon.

The Salon is one of New York’s most generous supporters of young musical talent. At the end of each year, Scholarship and Career grants are generally awarded, often to as many as six deserving artists. Many of those young artists have now achieved international fame.

In the summer of 2018, Ms. Tchekoratova established the Off the Beaten Path Foundation, a Bulgarian non-profit organization, to bring new collaboration opportunities between Bulgarian and American artists. Her first independent project in Bulgaria is a chamber music festival in the picturesque Rhodope Mountains village of Kovachevitsa.

The Seventh Edition of the festival will take place in July and August, 2025. It will include many concerts, community and educational outreach initiatives, and performances of world and Bulgarian premieres of new works. In addition, she established a Charitable Society in Bulgaria, Dar Svetlina, with the mission to fund the renovations and upkeep of the community center in Kovachevitsa.

Lora is a founding member and Co-Chair of Bulgarian Concert Evenings in New York, an organization dedicated to presenting Bulgarian musicians and composers in New York, established in 2005.

The Lower Manhattan Cultural Fund, the Puffin Foundation, the Arthur Foundation, and the Kittredge Fund have all awarded her grants to present and record lesser-known music from her country.

Now in its 20th Anniversary Season, Bulgarian Concert Evenings is a music collective. Each month, the organization presents concerts at the Consulate General of Bulgaria or prestigious venues around New York City, featuring exciting programs and artists from Bulgaria and around the world.