In June 2017, Lora Tchekoratova became the Artistic Director of the renowned non-profit organization Salon de Virtuosi, founded by the late concert pianist Charlotte White in 1989 in New York.

The Salon’s mission is to seek out the most gifted young artists and support and promote their careers by presenting them in unique venues throughout New York City in the tradition of the 19th Century Salon.

The Salon is one of New York’s most generous supporters of young musical talent. At the end of each year, Scholarship and Career grants are generally awarded, often to as many as six deserving artists.

Many of those young artists have now achieved international fame. Among the artists presented in earlier years are Gil Shaham, Helen Huang, The St. Lawrence String Quartet, and Lang Lang.

In the summer of 2018, Ms. Tchekoratova established the Off the Beaten Path Foundation, a Bulgarian non-profit organization, to bring new collaboration opportunities between Bulgarian and American artists. Her first independent project in Bulgaria is a chamber music festival in the picturesque Rhodope Mountains village of Kovachevitsa.

The Fifth Edition of the festival took place in August 2023. It included many concerts, community and educational outreach initiatives and performances of world and Bulgarian premieres of new works. In addition, she is in charge of the Charitable Society Svetlina for the renovation and preservation of the community center in Kovachevitsa.

Future projects include a residency program for young composers and music education projects for the region of South-West Bulgaria.

Lora is a founding member and Co-Chair of Bulgarian Concert Evenings in New York, an organization dedicated to presenting Bulgarian musicians and composers in New York, established in 2005.

The Lower Manhattan Cultural Fund, the Puffin Foundation, the Arthur Foundation, and the Kittredge Fund have all awarded her grants to present and record lesser-known music from her country. Each month, she presents concerts at the Consulate General of Bulgaria and in prestigious venues around New York City, featuring exciting programs and artists from Bulgaria and around the world. Some of the most notable presentations of the series are the annual Gala concerts at Weill Recital Hall in New York and many collaborations with notable composers and artists from Bulgaria.